Building a Personal Brand to crush your goals

Another Tuesday, another “The Prospecting Masterclass” Episode. You were waiting for it right? Us too! Some of our followers have asked us to create a newsletter with these weekly episodes, would you like it? Or would you prefer a monthly one with all the episodes of the month? Write us at with your suggestions, let’s do it together!

But let’s move on to today’s episode! Today is here with us a real superstar in the Sales B2B ecosystem. Ladies and Genetlman, directly from the United States, Antonio Prescott, B2B Sales & LinkedIn Coach.

Antonio’s answers are as short as they are concrete and sharp. A super effective insight into how the world of B2B sales is changing.

Find his interview below. Thanks Antonio!

Here is the interview with Antonio Prescott, enjoy reading!

1) Hi Antonio, can you tell us about yourself and your experience in B2B Sales?

I am a B2B Sales & LinkedIn coach who has worked with many international companies empowering sales and marketing teams that the virtual world has revolutionized how you sell, for example, a cold call is still relevant but with the ever-increasing growth of LinkedIn you are able to target C-Level executives and build professional relationships

How do you do that, by having a strategic process?

2) How would you describe yourself if you could only use 5 words?

Persistent, kind, valuable, honest, and customer-centric.

3) What are the most difficult challenges you have faced regarding Prospecting and Outbound Sales in your past and current professional experiences? How did you solve them?

The challenges faced are understanding how to sell presently versus pre-pandemic. It is like we fast-tracked into 10 years. I solve this issue by becoming tech savvy and by trial and error what works online from what doesn’t work.

4) How do you see B2B outbound sales changing in the next 12 months? What challenges and trends do you anticipate?

I see B2B outbound sales changing where companies will realize that AI technology can’t do everything and a lot of AI strategies that are thought possible will have to re-track.

5) What advice would you give to someone starting today as an SDR?

Starting as an SDR build your robust personal brand. People buying from people may sound cliche, however, it happens because we are emotional individuals and we tie it back to logic, that is how consumers buy.

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