Why most GTM strategies fail and how to fix them with Sumit Nautiyal
Hey there Croners! Welcome back to The Prospecting Masterclass, the original Crono column where we bring you insights and tips from the brightest minds in sales. GTM strategies are critical for B2B companies, yet most of them fail due to misalignment between sales, marketing and RevOps. In this episode of The Prospecting Masterclass, Sumit Nautiyal, […]
The Story Behind Crono 2.0: Growing Through Change
Building a startup from an idea can be an exciting adventure that tests resilience, passion, and commitment. It’s about creating something entirely new and adopting the right mindset to turn it into a successful reality. With “Becoming Crono” we’ll revisit our starting point through an honest and captivating memoir written by our CTO, Marco Maddiona. Each […]
8 B2B Cold Outreach Strategies That Work in 2025 [+ The Exact Templates]
I’ve talked to sales leaders who’ve generated millions in qualified pipeline for companies like Bolt, Dell, and Google — through cold outreach strategies. In those conversations, I discovered something counterintuitive: the tactics that worked best weren’t the most creative or complicated. They were the ones that hit at the right moment, spoke to the right […]
How to Scale B2B Ventures Internationally: lessons from Petri Rinne
Hey there Croners! Welcome back to The Prospecting Masterclass, the original Crono column where we bring you insights and tips from the brightest minds in sales. In this new episode, we have Petri Rinne, Partner at Rinnepartners and Sales & Growth Coach at Dutchbasecamp. We’ll dive into his 30+ years of experience helping B2B tech […]
How Serenis built a social selling outbound system with Crono
Challenge: Outbound Sales Was the Missing Piece Before adopting Crono, Serenis’ sales activity was centered almost entirely on inbound contacts: companies that were already reaching out directly. While this meant working with warm opportunities, it limited growth potential. The team struggled to gain visibility at scale, proactively reach new prospects, and generate strategic collaborations beyond […]
12 Best Sales Chrome Extensions for Faster Prospecting in 2025
Sales reps lose an average of 65% of their time on non-selling activities—from admin work and CRM updates to chasing down missing contact info. So when you search for Chrome extensions that cut the busywork, it feels like the answer should already be out there. But try a few, and reality hits fast: One crashes […]
These 6 Mailshake Alternatives Deliver 3x Outreach Volume in Less Time
In this guide, I’ll review 6 Mailshake alternatives for B2B sales teams looking to book more meetings through LinkedIn, cold calls, email, and SMS. First, I’ll introduce you to Crono, our B2B sales engagement platform with built-in enrichment, and 5 other solutions to consider. Here’s a quick rundown of the top alternatives to Mailshake in […]
6 B2B Sales Plans Templates That Win Deals [Inspired by Sales Leaders]
Below, you’ll find battle-tested templates inspired by strategies from top sales leaders like Nate Hiser, Noam Hisand, and Sarah van Sickle. Each one is designed to help you hit targets and close deals: General B2B sales plan template Cold calling strategy template Social selling template Product launch template Partnership selling template 30/60/90 B2B sales plan […]
How Alibaba.com France drove +130% new customer growth and +70% revenue in the local market with Crono
The Challenge: Slow Prospecting Limited Growth Alibaba.com’s first small sales team relied on a manual, time-consuming outbound process. Lead data was often incomplete, making it difficult to identify the right decision-makers. Qualification was slow, and reply rates were low, blocking the path to accelerated customer acquisition. Crono’s Scalable Sales Engagement Platform To unlock growth, Alibaba.com […]
7 Klenty Alternatives That Help You Close More Deals in 2025
Klenty is a sales engagement tool built for blasting out emails and making calls at scale. And to be fair, it does the job if all you need is high-volume outreach. But once you try running a modern, multichannel sales strategy, the cracks start to show: No LinkedIn automation – LinkedIn is where today’s buyers […]