5 Marketing and Career tips for CMOs Wannabe with Iris Terzitta

5 Tips for Wannabe CMOs with Iris Terzitta

Welcome back Croners with our marketing column 5 tips for CMOs Wannabe. The expert delivering precious bits of advice for this episode is Iris Terzitta, Marketing Manager @Viceversa.

Iris brings a bright and capable mind in mentoring and leadership, along with her incredible working experience.

So thank you for your inspiring words, Iris!

Enjoy reading the interview!

Let's start with the basis: who's Iris?

I’m a business-minded marketer with a strong sense of initiative. I drive a winning demand generation strategy cultivating brand community to convert high qualified leads, ensuring impact! 

Iris Terzitta's career background

Her professional journey started at the age of 18 in her family’s restaurant, where she not only cultivated skills in developing digital channels but also took on the role of a restaurant manager. This experience instilled in her the values of hard work and the significance of giving and receiving, proving pivotal in shaping a robust company brand.

Having lived in Spain and France, she garnered diverse experiences working with various companies such as Illimity and BNB Paribas.

With 7 years of expertise, she currently holds the position of Marketing Manager at Viceversa, a growth platform that provides digital businesses with equity-free revenue-based financing and data-driven marketing insights to boost their business.

In this role, she oversees the creation of memorable customer experiences and the generation of new leads through inbound and community marketing.

In her leisure time, she serves as a mentor and ambassador for organizations like SheTech, GRLS, Techfugees (now Sistech), and Google.

What advice would you give someone who wants to become a great CMO?
Thanks to my past leadership experiences across every marketing discipline, I learnt important lessons and skills: empathy and critical thinking are the key to make extraordinary things happen!  
 
So my 5 Tips would be:
 
  • Be brave. Embrace the challenges, risks and innovative solutions. Keep a conscious and flexible mindset. Don’t be afraid to experiment (and try A/B testing), learn from your mistakes and express yourself

 

  • Be focused. In every decision, set clear priorities, give yourself deadlines and integrate the brand’s vision. In fact, before launching a project, it’s essential to have clearly defined goals. Like in sport, swimming for example, the secret is to see what you want to achieve…without forgetting to track the results. 
 
  • Be simpleThe best marketing strategy is where you keep it short and straight to the point. Starting from here it will help you plan successful strategies that can solve the customer’s problems and communicate effectively. 
 
The simplicity is about subtracting the obvious, and adding the meaningful”, says John Maeda [The Laws of Simplicity]
 
  • Be disruptive. People are exposed to numerous messages: cultivate empathy for stakeholders and innovative thinking through optimism and responsibility. And then you can identify USPs and persuade your audience to find the right pace of growth!

 

  • Be open. It’s all about using and sharing stories, developing your skills, understanding your audience, and taking advantage of market trends. Seeing that “the whole is greater than the sum of its parts”, building synergy among stakeholders is the key to creating an open environment that inspires team members to develop high-performing projects.

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