The 10 best Sales Content Creators to follow right now
The right sales content creator can be your daily dose of strategy, creativity, and motivation.
Whether you’re looking to sharpen your outbound game, improve your negotiation skills, or just stay on top of what’s working in B2B sales today, this list has you covered.
We’ve handpicked 10 creators who consistently deliver high-value content that cuts through the noise. Follow them to learn from real-world experience, tested frameworks, and fresh takes on the evolving sales landscape.
And if you feel like following more, don’t miss our top 5 selection of video-first creators.
Alex Vacca
Alex Vacca (COO & Co-Founder at ColdIQ) is a seasoned entrepreneur and operations expert with a strong background in technology and sales.
Prior to co-founding ColdIQ, he held significant roles at companies focusing on market expansion and operational management.
Topics Covered: Sales automation, AI in sales, outbound prospecting, sales tech tools, and lead generation strategies.
What he shares: Alex shares insightful LinkedIn posts that delve into sales automation, AI integration, and outbound strategies. His content often includes practical tips, tool recommendations, and real-world applications of sales technologies.
Why Follow: With a hands-on approach to modernizing sales processes, Alex offers valuable insights into leveraging technology for efficient and effective sales operations.
His expertise is particularly beneficial for B2B companies aiming to enhance their outbound strategies and integrate AI-driven solutions
Noam Nisand
Noam Nisand (Founder at Leed Services) is a strong advocate of the new era of sales.
His approach is all about flipping the script: instead of chasing prospects, create content that pulls them in.
Topics Covered: Social selling, Inbound prospecting, Content-led sales strategies, AI for sales, LinkedIn personal branding
What he shares: Noam’s posts are packed with insights on social selling, inbound prospecting, and how to build demand through strategic content. He makes a strong case that content isn’t just for marketers anymore—it’s the new outbound.
Why Follow: If you’re looking to evolve beyond traditional cold outreach, Noam offers a roadmap.
He breaks down how to use LinkedIn posts, personal branding, and AI tools to start conversations at scale and become the future 1% salesperson.
Daniel Disney
Daniel Disney(Founder & CEO at The Daily Sales) is a leading authority in social selling and LinkedIn strategy.
As the founder of The Daily Sales, one of LinkedIn’s largest sales communities, he has built a platform that educates and inspires sales professionals worldwide.
Daniel is also a best-selling author, with works like The Ultimate LinkedIn Sales Guide and 500 LinkedIn Content Ideas under his belt.
Topics Covered: Social selling, LinkedIn strategies, content creation for sales, sales motivation, personal branding
What he shares: Daniel’s content is a blend of motivational insights, practical LinkedIn tips, and sales strategies.
He regularly posts about the evolving landscape of sales, emphasizing the importance of building relationships and trust through social platforms. His posts often include actionable advice on optimizing LinkedIn profiles, crafting compelling messages, and leveraging content to drive sales.
Why Follow: With over a million followers on LinkedIn, Daniel’s influence in the sales community is undeniable.
His expertise in integrating social media into sales processes makes him a valuable resource for professionals aiming to modernize their approach and achieve better results through social selling.
If you’re not posting yet, follow his tips to get your first results.
Giulio Segantini
Giulio Segantini (Founder & Sales Trainer at Underdog Sales) is “The Weirdest Sales Trainer” is on a mission to transform cold calling from a dreaded task into an enjoyable and effective sales strategy.
With a background in recruitment, Giulio brings a unique perspective to sales training, emphasizing authenticity, resilience, and a touch of humor.
His approach is designed to help sales professionals overcome the fear of rejection and build confidence in their outreach efforts
Topics Covered: Cold calling techniques, objection handling, sales psychology, resilience in sales, and authentic communication strategies.
What he shares: Giulio regularly posts content that demystifies cold calling, offering practical tips and mindset shifts to help salespeople embrace the process.
His posts often include real-life anecdotes, motivational insights, and strategies to make cold calling more approachable and less intimidating.
Not to mention his costumes.
Why Follow: If you’re looking to conquer your fear of cold calling and inject some fun into your sales process, Giulio’s content is a must-follow.
His unique blend of humor, authenticity, and practical advice provides a refreshing take on sales training, making him a valuable resource for both new and seasoned sales professionals.
Penn Frank
Penn Frank co-leads StackOptimise, where he builds high-leverage sales engines using automation, AI, and content-first strategies.
His journey blends hustle with smart systems, making him a rare hybrid of builder and strategist.
Topics Covered: Outbound prospecting, sales automation, LinkedIn content strategy, lead magnets, AI sales tools, and GTM engineering
What he shares: Penn’s posts are full of tactical gold—think lead magnet breakdowns, creative ways to use Clay and PhantomBuster, and step-by-step guides to content-driven prospecting.
His tone is transparent, often peppered with personal reflections and lessons learned from the field.
Why Follow: If you’re tired of vague advice and want concrete systems to book more meetings, build scalable outreach, and turn content into pipeline, he’s your guy.
Michel Lieben
Michel Lieben is a leading voice in the integration of AI and technology within outbound sales strategies.
As a founder of ColdIQ, he has transformed the way sales teams approach prospecting by leveraging AI-driven tools and data enrichment processes. Michel’s innovative methods have propelled ColdIQ from inception to over $4 million in annual recurring revenue, establishing it as a top-performing agency in the sales tech space.
Topics Covered: AI in sales, outbound prospecting, sales automation, lead generation, sales tech stack optimization
What he shares: Michel posts insightful content on LinkedIn, focusing on the latest advancements in AI sales tools and how to effectively implement them in outbound strategies.
His posts often include detailed breakdowns of sales workflows, comparisons of AI platforms, and practical advice on improving sales processes through technology.
Why Follow: For sales professionals and teams aiming to stay ahead in the rapidly evolving landscape of AI-driven sales, Michel’s content offers a wealth of knowledge and actionable strategies.
His hands-on experience and willingness to share detailed insights make him an invaluable resource for modernizing and scaling outbound sales efforts.
Nathan Lakta
Nathan Latka (Founder & CEO at Founderpath) is a prominent figure in the SaaS industry, known for his data-driven approach to entrepreneurship and content creation.
As the founder of Founderpath, he has facilitated over $180 million in non-dilutive capital for more than 500 software founders.
Topics Covered: SaaS growth strategies, non-dilutive funding, affiliate marketing, AI integration in sales, media-led growth, and revenue optimization.
What he shares: Nathan’s content is rich with actionable insights, including detailed breakdowns of SaaS business models, fundraising tactics, and growth frameworks.
He frequently shares case studies, revenue analyses, and interviews with successful entrepreneurs, providing a transparent look into the mechanics of scaling a SaaS business.
Why Follow: For sales professionals and SaaS founders aiming to stay ahead in the rapidly evolving landscape of AI-driven sales, Nathan’s content offers a wealth of knowledge and practical strategies.
His emphasis on leveraging AI for outbound sales, optimizing pricing models, and building media-led growth channels makes him a valuable resource for modernizing and scaling outbound sales efforts.
Massimiliano (Max) Böhm
Massimiliano Böhm, is a sales leader with a rich background in driving revenue growth.
Formerly the Head of Sales at LinkedIn, Max now dedicates his expertise to coaching founders and sales directors, focusing on building scalable sales strategies and fostering leadership development.
Topics Covered: Sales leadership, revenue growth strategies, deep sales methodologies, sales enablement, and personal development.
What he shares: Max offers insightful content that blends strategic sales approaches with personal growth narratives.
His posts often delve into the nuances of sales leadership, the importance of aligning sales and marketing, and reflections on work-life integration.
Why Follow: For those aiming to elevate their sales leadership skills and embrace a holistic approach to professional development, Max provides a wealth of knowledge and practical advice drawn from his extensive experience in the field.
Alan Ruchtein
Alan Ruchtein is a dynamic sales coach specializing in helping SDRs and AEs exceed their quotas through structured systems and processes.
With a focus on consistency and discipline, Alan empowers sales professionals to achieve sustainable success.
Topics Covered: Sales systems and processes, SDR and AE performance, content creation for sales, and productivity strategies.
What he shares: Alan’s content is rich with actionable insights on building effective sales routines, leveraging content for lead generation, and maintaining consistency in sales activities.
He emphasizes the importance of systems over luck in achieving sales success.
Why Follow: Sales professionals seeking to enhance their performance through structured approaches will find Alan’s guidance invaluable.
His emphasis on discipline and process offers a roadmap to consistent sales achievement.
Felix Frank
Felix Frank is a sales-tech expert dedicated to optimizing outbound sales processes through AI and automation.
As co-founder of StackOptimise, he specializes in building advanced sales systems that drive efficiency and results.
Topics Covered: Sales automation, AI in sales, outbound prospecting strategies, sales-tech tools, and GTM engineering.
What he shares: Felix provides in-depth content on the latest sales technologies, offering tutorials, tool comparisons, and strategic insights into building effective sales stacks.
His posts are a go-to resource for sales professionals looking to modernize their approach.
Why Follow: For those interested in the intersection of sales and technology, Felix offers a wealth of knowledge on leveraging tools and automation to enhance sales performance.
His practical advice is grounded in real-world application and innovation.
