New ways to sell: Social Selling and LinkedIn with Noam Nisand

The Prospecting Masterclass ep. 27

Hey there Croners! Welcome to the 27th episode of The Prospecting Masterclass, the original Crono column that gives you insights and tips right from the best minds in sales.

You’ve probably seen him across your LinkedIn feed, sharing thoughts, tricks & tools to make your sales strategies even more effective. Today, our guest is Noam Nisand, founder of Leed Services.

With him, we’ll explore new ways of selling and how to blend Social and LinkedIn into your daily routine.

Enjoy reading the interview!

Hey Noam, let's start with the "easy" question: 5 words to describe yourself!

I am implementing the best sales tools.

Can you give us a brief recap of your background in B2B Sales? How did you start?

I started B2B sales almost 4 years ago. I began as a BDR for an AdTech startup called Ad For Good, just after graduating from Strasbourg Law School.

My manager explained everything he knew about B2B sales and lead generation, training me in copywriting and cold-calling, and encouraging me to pursue a career in B2B sales.

Today, we are still very good friends and both still work in B2B sales.

What would you suggest to someone starting today in B2B sales?

I would advise them to learn how to perform across all different channels and to use LinkedIn as their best friend.

Social selling is becoming one of the top priorities for GTM teams.

How can tools improve marketing and sales? How do you find new ones?

The amount of good B2B sales/marketing is exploding right now.

Of course, AI is allowing SaaS founders to create incredibly efficient features faster, changing the landscape and the way B2B sales work.

My favourite tools are the ones that allow humans to focus solely on human tasks and stop repetitive manual operations.

How do you see B2B sales changing in 2024? What challenges and trends do you anticipate?

With the number of impressive AI tools, salespeople will have to master the social aspect even more than before.

This is why I think that LinkedIn social selling is only getting started. Buyers want to be in control, thus we kind of see a “B2C marketing” trend in the SaaS B2B space.

What's your source of inspiration in your day-to-day work?

I have multiple sources: LinkedIn and Twitter come first, but also Reddit and some Growth Hacking forums.

Additionally, having many friends who currently are Account Executives or SDRs helps me get very insightful insights and new tips and tricks from the current market.

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