The Prospecting Masterclass ep. 29
Hey there Croners! Welcome to the 29th episode of The Prospecting Masterclass, the original Crono column that gives you insights and tips right from the best minds in sales.
Today’s guest is extremely in love with sales and the SDR community. His expertise in sales is well-known and, as the owner of 2 sales-related businesses, we can definitely say he’s a sales PRO.
We had the pleasure to have Chris Ritson, founder of chrisritson.xyz and The SDR Leader.
Enjoy reading the interview!
Hi Chris, quick one to get started: 5 words to describe yourself!
I only need two: fully committed.
Can you give us a brief overview of your career? How did you land on sales?
SDR > AE > Head of Sales > SDR Director x3 > Founder x 2 in 10 years.
Nothing was an overnight success.
Every career decision followed a simple framework: “Do what you enjoy, then work really hard at it”.
What would you suggest to someone starting today in B2B sales?
Don’t stay in the game for the money.
Figure out if you love it, if you don’t leave, if you do then invest everything you’ve got into making it as successful as possible.
Too many people are in sales for the wrong reasons.
What brought you to specialise in SaaS sales?
I fell into it as it paid more than my housemates so I took the job. Then I fell in love with it.
How does your content-led sales help you in your business?
Since I started creating I’ve gone from 100% cold outbound to >65% warm inbound leads, whilst revenue has grown.
You've trained over 1.000 salespeople: what's the most important lesson for them?
I’d say that 99.9% of success is in not giving up too easily.
What changes do you predict in SaaS sales in the next 12 months
Keep reading The Prospecting Masterclass!
