Marco Rosmarini, COO & Co-Founder of Crono, a few months ago started writing a LinkedIn column called “Weekly Prospecting Tip“, to give advice to SDRs, Sales Reps, Startups and Companies on Prospecting in the B2B market.
In a very short time, this column has become a constant appointment for thousands of people, who read and re-share Marco’s posts every Thursday.
These are Marco Rosmarini’s top 5 tips for April 2023 for you. Enjoy!
Here the 5 Best Prospecting Tips for April 2023 by Marco Rosmarini:
1) Best tip on prospecting?! Always keep testing!
Prospecting keeps evolving, so you need to evolve as well.
Don’t fall into the trap of stagnation 
Here’s 3 things you should be doing at least every month:
check your metrics and look for insights 
change your templates and test them 
try new things (social interactions, ask for referrals, events, etc)
2) Work on your personal branding! 
Social selling remains a must and maintaining your network engaged is a great way to increase your leads and conversion rates.
Here’s a few tips: 
grow your network! 
focus new connections on your target audience! post often! 
build your identity! 
reach out to people! 
like and comment!
3) 
Are you stressed out and reaching your limit? Are you feeling down because you are not getting the results?
Here’s a tip for you:
prospecting is really hard and it is difficult for all to maintain consistency throughout rejections, so you are not alone 
don’t let those rainy days when you get a lot of “no” bring you down 
take a breath, close your laptop early and go for a walk to recharge 
start a new day with revived motivation, results will come and challenges will only make you stronger
4) How to deal with a lead that is not interested 
Here’s my tips:
Keep building the relationship! 
Try to understand better the situation 
Ask for reference if someone else could be interested 
Ask for feedback on your process 
Take the chance to get market insights
5) How to personalize a message and make it relevant in 1 min:
check the company webpage: their business and the latest news (10 sec) 
check the latest LinkedIn posts on the company page (10 sec) 
is the company growing? hiring? check it out! (10 sec) 
look at the prospect LinkedIn profile: role, interests, latest posts (10 sec) 
now, combine all you found, put yourself in your prospect shoes and think about the challenges your prospect is facing in his role (10 sec) 
write your message and adapt it to those challenges (10 sec)
We hope these tips can help you as well.
Keep following our blog for more information and advices on B2B outbound prospecting and if you have any requests let us know how we can be of help.
