Hey Croners! Welcome to Crono Talks, a series of interviews with projects and people that have blown our minds. We aim to inspire and give deserved credit to those working hard and with great ideas.
In this article, we interviewed Andrea Romiti, the 22-year-old founder of Sales Busters. In the first part, we get to know his journey: from “undecided student” to becoming known as the podcast guy. Then we jump into Sales Busters itself: how it started, what drives it, and where Andrea wants to take the project next.
Crono Talks ep.9 - Sales Busters
1. Andrea, tell us a bit about yourself. How did a 22-year-old end up creating Sales Busters? What made you choose sales?
During my Bachelor’s Degree, there were three types of students: the “Finance Bros”, the “Marketers” and the “Undecideds” and at first, I was convinced that my future path would be in Marketing…
In parallel, I joined JEBO, the Junior Enterprise of Bologna, first as a Sales Associate and then I became Sales Manager, which allowed me to dive deeply into this world. That experience completely changed my perspective: I discovered how much I enjoyed sales and later, as Event Manager, I also discovered a passion for podcasts.
At that point, some dots began to connect…
Entering my third and final year of my Degree, I still had only a vague idea about my future. That semester we had the “Key Account Management” course packed with interesting topics and guest speakers from local companies, obviously all were salesmen.
Fascinated by these Managers, I started inviting them for coffee to talk about their careers, studies and day-by-day work. During one of these conversations, a commercial director introduced me to a colleague as “the podcast guy” and in my brain something sparked.
A few weeks later, on my Canva, “Sales Busters” name and logo came to life and my journey officially began.
2. Could you take us behind the scenes of Sales Busters? How do you go from an idea to a fully published episode?
Do you know Tinder? I’ve never downloaded it, but I know how it works and in a similar way, when I scroll through Linkedin, I come across managers, companies and entrepreneurs, and my mind immediately starts imagining everything: topics, questions, jokes, even the headline for the YouTube video!
Then I come back to reality and begin the sales part of my job: reach out, explain the format, travel to meet them, record, edit and finally publish the episode.
3. Sales Busters aims to educate young people about sales in an innovative way. Which sales skills do you think will be most important for the future, and how can aspiring professionals start building them now?
The ability to go and get things yourself.
Being a Salesman is more than a job: it is a way of life embraced by people with courage and initiative. A true salesperson doesn’t wait for opportunities to come; they go and create them. Companies often call this an “entrepreneurial mindset”, but to me, it’s simply a sales-driven mindset.
4. At just 22, you’re building a project with a growing community: where do you see Sales Busters in 2-3 years?
Sales Busters is my MSc degree project, after these two years, depending on the results, I will decide the future direction of it.
My greatest ambition is to change the perception of the sales profession in Italy, create a big sales community and be the best place for a salesperson to shape his career and skills. And of course to keep telling the stories of the best salesmen in Italy.
5. Is there someone you constantly look up to in the sales or entrepreneurship world? And what’s the biggest lesson you’ve learned from them?
On the sales side, my ambition is to surpass the level of Professor Emanuele Maria Sacchi, who is considered the best sales trainer in Italy. On the digital entrepreneurial side, my role model is Marcello Ascani, for the level of his guests and his relevance among major italian brands.
Andrea even dedicated a full episode to Crono, interviewing our CMO & Co-Founder, Alex Roggero to dive into our story.
🎥 Watch the interview with Alex on the Sales Busters YouTube channel.