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Subject
How's {{COMPANY_NAME}}'s pipeline from marketing holding up?
Email Body
Hi {{PROSPECT_NAME}},
A quick question: when marketing generates leads, how do you currently track whether they actually convert or do they disappear into the CRM and you lose visibility after handoff to sales?
It's the gap we hear about most from Marketing Managers at [company type, e.g. B2B SaaS or industrial companies with a field sales team].
Not sure if it's on your radar at {{COMPANY_NAME}}, but happy to share what's working at similar companies right now.
Worth a quick chat?
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