In this guide, I’ll review 6 Mailshake alternatives for B2B sales teams looking to book more meetings through LinkedIn, cold calls, email, and SMS. First, I’ll introduce you to Crono, our B2B sales engagement platform with built-in enrichment, and 5 other solutions to consider.
Here’s a quick rundown of the top alternatives to Mailshake in this review
- Crono: Best for increasing outreach volume without overhead + more prospecting credits.
- Lemlist: Best for advanced personalization in cold emails
- Outreach: Best for multithreaded sales motions
- Amplemarket: Best for tracking buying signals
- Overloop: Best for automated LinkedIn and email outreach
- Outplay: Best for growing sales teams and founders running multichannel outreach
To compile this list, I reviewed our conversations with former Mailshake users and public reviews. Here’s what I found:
4 painful reasons sales teams eventually replace Mailshake
B2B sales teams leave Mailshake when manual follow-ups, constant tab-switching, and slow-loading sequences cause reps to spend hours on admin work, miss sales opportunities, and lose deals.
It’s not because Mailshake is bad.
Rather, you might hit those limitations because Mailshake is a lightweight cold email tool that’s great for campaigns of about 50-1,000 prospects. You can insert simple {first_name} tags, set up email sequences, and track opens and replies.
But when your outbound strategy demands additional channels and increased outreach volume– without hiring more reps, these 4 Mailshake limitations might hold you back:
- Too many manual workflows: We’ve seen reps stuck rewriting every single message because Mailshake has no way to personalize at scale.
- Pricing & credit limit: Teams find it difficult to justify Mailshake’s pricing when they need increased outreach volume. The lower plan allows only 1–2 mailboxes and 50 Data Finder credits, while competitors offer more features at a price that often matches Mailshake’s Pro plan.
- Buggy performance: Users report sequences continue sending emails after a reply because Mailshake’s sentiment detection misclassifies auto‑replies. Reps had to manually stop sequences and remove engaged prospects.
- Database limitation: Mailshake’s built-in database is missing advanced prospecting filters like intent data and firmographics. Teams risk a higher bounce rate unless they purchase additional data enrichment tools.
For these reasons, sales teams often consider replacing Mailshake with sales engagement platforms that offer:
- Multichannel cadences
- Strong automation depth
- Extensive database
…and other features that support faster prospecting and higher response. Here’s a brief comparison of the Mailshake alternatives that meet that criteria:
Best Mailshake alternatives for multichannel outreach at a glance
| Criteria | Mailshake (Reference) | Crono | Lemlist | Outreach | Amplemarket | Outplay | Overloop |
|---|---|---|---|---|---|---|---|
| Standout feature | Lightweight cold email campaigns | All-in-one multichannel outreach with enrichment + personalization | Creative personalization at scale | Enterprise teams managing complex sales cycles | Acting on buying signals with AI | SMBs and growing teams | Automated LinkedIn + email prospecting |
| Reliable campaign management | ❌ | ✅ | ✅ | ❌ | ✅ | ❌ | ✅ |
| Multichannel Automation (Email + LinkedIn + Calls) | ❌ | ✅ | ✅ | ✅ | ✅ | ✅ | Email + LinkedIn |
| Advanced personalization | ❌ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
| Enrichment & credits usage policy | ❌ | 1 Credit per verified contact + unlimited email validation | 5 per email, 2 LinkedIn, 20 phone | Non-transparent credit consumption | Non-transparent credit consumption | Non-transparent credit consumption | 1 credit per prospect find and 1 credit per email |
| Mailboxes & sending | 1–2 mailboxes on lower plans; scaling requires upgrades | 3–10 mailboxes per user; safe daily sending limits | 3–5 mailboxes per user | Not publicly available | 2–6 mailboxes per user | 5–15 mailboxes per user | Not publicly available |
| Bi-directional CRM sync | ❌ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
| Pricing (monthly) | $29 | €69 | $99 | Request pricing | Request pricing | $89 | $69 |
| G2 Ratings | 4.7/5 | 4.7/5 | 4.6/5 | 4.3/5 | 4.6/5 | 4.5/5 | 4.4/5 |
1. Crono
Best for: Best for increasing outreach volume without overhead + more prospecting credits.
Crono helps B2B sales teams reduce non-revenue activities and book more meetings faster by combining prospecting, engagement, and deal management in one easy-to-use platform.
If you’re managing 10 – 50 sales employees and are tired of disjointed tools inflating subscription costs or manual outreach eating into SDR time, Crono is the solution.
Let me show you how Crono works and why it’s a reliable replacement for Mailshake.
Why Crono is a great Mailshake alternative
While Crono and Mailshake offer email outbound, Crono is considered an effective Mailshake alternative because it helps sales teams:
- Reduce admin work and tool costs by finding and enriching leads in one place
- Reach the exact prospect faster with multichannel sequences that eliminate manual work
- Send more messages in less time without overspending on credit
As a result, sales teams at companies like Alibaba increase customer growth and improve their productivity by 25% in the first month of using Crono.
#1. Reduce admin work and tool costs by finding and enriching leads in one place
You can find and enrich leads in Crono directly inside the platform, with no need for extra logins, add-ons, or third-party subscriptions.
Unlike Mailshake, whose lack of an accurate lead database and built-in enrichment forces sales teams to rely on third-party tools, Crono lets you:
- Tap into Sales Navigator’s 1B+ contact database and use advanced filters to quickly build prospect lists that match your exact ICP.
- Capture leads from LinkedIn profiles and posts in one click with the Chrome extension, so you build prospect lists faster.
- Enrich contacts with verified emails and phone numbers to start campaigns with clean, reliable data that boosts response rates.
Without the need to juggle multiple tools, sales representatives gain valuable time to dedicate to outreach and sales conversations—helping them meet and exceed sales quotas.
#2. Increase meetings booked with multichannel sequences built for deeper engagements
With Crono, your reps and AEs can now identify and engage their target ICP with a sequencing tool that goes beyond basic {first_name} tags.
Instead of manually inserting personal data in every message, you can automatically adapt every message to the persona with variable insertion, and send more personalized messages with:
- Smart sequences that guarantee timely follow-up without manual intervention. If a LinkedIn invitation is not accepted, the sequence can automatically send an email or switch to an alternative messaging flow based on your prospect’s interaction.
- An AI prospecting tool that will learn from you and accurately rewrite sequences with 5000+ contacts based on each ICP’s job title, company info, and LinkedIn posts, saving you time and eliminating manual work.
- A reply detection system that protects your reputation and eliminates spam by stopping sequences the instant a prospect responds.
And because every sequence adapts to each prospect’s actions and all messages are personalized to their details, your outreach feels like a real conversation—not spam—and is far more likely to get a response.
See Crono in action: book a tailored demo for your sales team today.
#3. Send more messages without overspending on credit
With Crono, you get sufficient credits and built-in tools to run campaigns with zero third-party add-ons required. With the €69 Starter plan, you can:
- Find and verify contacts over 500 email addresses and phone numbers to kick off any high-volume prospecting campaign with high accuracy.
- Write more than 5,000 personalized LinkedIn messages, emails, and cold call scripts with AI that speaks like your best reps.
- Expand your sending capacity safely and reach more inboxes per day with 3 mailboxes per user.
- Unlimited email validation to continuously clean your lists and maintain high deliverability.
- Real-time CRM integrations (e.g., HubSpot, Pipedrive, Chrome extension) to reduce manual work as you scale outreach.
Crono also makes credit usage more efficient.
You’re charged just one credit per verified email, phone number, or URL, even if it pulls data from multiple providers. That means your credits go further, and your budget stays predictable, even if you decide to engage with more prospects.
Here’s how Crono’s Starter plan compares to Mailshake’s top tiers:
| Feature | Crono Pro (Starter – Multichannel) | Mailshake Starter (Email Outreach) | Mailshake Sales Engagement (Top Plan) |
|---|---|---|---|
| Mailboxes per user | 3 included | 2 included | 10 included |
| Data/lead credits | 550 per user/month (500 email + 50 phone) | 50 Data Finder credits | 2,500 Data Finder credits |
| LinkedIn automation | ✅ Full support (invitations + DMs inside multichannel sequences) | ❌ Not available | ✅ Included (but limited to only messages) |
| AI personalization & sequence rewriting | ✅ Built in (5,000 AI-writing credits included) | ❌ Not available | ❌ Not available |
| Conditional logic & reliable reply detection | ✅ Built in | ❌ Not available | ❌ Not available |
| Unlimited multichannel sequences | ✅ Yes | ❌ Email only | Primarily email (very basic phone and LinkedIn) |
| CRM & workflow integrations | ✅ Full (HubSpot, Salesforce, Pipedrive, etc.) | Limited | ✅ Full |
| Email sending capacity | Unlimited | 10 emails daily and 70 per week | 10 messages per day and 70 per week |
| Base price | €69 / user/month | $59/ user/month + fees for prospecting and data enrichment | $99 / user/month + fees for prospecting and data enrichment |
Sales teams who pick Crono for these reasons and more report astounding results. Before Crono, 4Books was using multiple tools for outreach, and sales reps spent more time on repetitive tasks. Now, they report more than a 50 percent increase in booked appointments.
Want to see how Crono replaces Mailshake with 3x the outreach in less time? Book a demo
Key features of Crono
- Multichannel outreach
- Bi-directional CRM integration
- Lead generation
- Data enrichment
- Deal management
- Analytics & reporting
Crono pros
- Eliminate costly third-party tools with a B2B database the size of LinkedIn.
- Gain deep insights into reply rates, A/B tests, conversion trends, and template performance to optimize campaigns.
- Receive immediate notifications for replies, opens, and clicks for faster responses.
- Enjoy integrated prospecting and enrichment, removing the need for multiple tools and extra subscriptions.
Crono cons
- It only integrates with Pipedrive, HubSpot, and Salesforce.
- A LinkedIn Sales Navigator license unlocks Crono’s full functionality.
Pricing
- It only integrates with Pipedrive, HubSpot, and Salesforce.
- A LinkedIn Sales Navigator license unlocks Crono’s full functionality.
- Pro: €69 per user per month, billed annually
- Ultra: €119 per user per month, billed annually
- Custom plan available for teams with +50 salespeople
Ready to personalize and scale your outreach efforts? Book a personalized demo today.
2. Lemlist
Best for: Advanced personalization in cold emails
Lemlist is built for teams and solo sellers who want to automate outreach across LinkedIn, email, and calls without losing the human touch. With its automated workflows, you can avoid manual work while scaling outreach.
Why Lemlist is a great Mailshake alternative for scaling outreach
While Mailshake offers basic personalization, Lemlist’s AI analyzes each prospect’s LinkedIn profile and company page to create truly customized outreach at scale. You can customize images, videos, and even landing pages so every prospect gets a one-to-one feel—even when you’re reaching thousands.
That said, keep an eye on costs. Lemlist runs on a credit system that adds up fast—5 credits for an email, 2 for LinkedIn data, and 20 for a phone number.
If Lemlist’s pricing is beyond your budget range, we reviewed Lemlist alternatives that deliver more value at a lower cost.
Key features
- Hyper-personalization
- Multichannel sequences
- B2B database of over 450 million contacts
- Built-in data enrichment
- Email warm-up tool
- Unified inbox
Lemlist pros
- Provides a prospecting database of over 450 million B2B contacts
- AI system automates the personalization of icebreakers, sequences, and outreach messages
- You can try the tool for 14 days before committing financially
- Built-in email warm-up tool boosts deliverability and sender reputation
Lemlist cons
- Key features like LinkedIn automation and A/B testing are only available on higher-priced plans.
- While the interface is generally user-friendly, the advanced features and complex automation workflows may require some time to master, particularly for new users.
- There is no built-in CRM, so you’ll need a separate tool to manage contacts and deals.
Pricing
- Email Starter: $55/month per user (billed annually)
- Multichannel Expert: $79/month per user (billed annually)
- Outreach Scale (Enterprise): Custom pricing
3. Outreach
Best for: Outreach campaigns in enterprise and mid-market companies
Outreach is an AI-driven sales platform built to manage the entire sales cycle—from first contact to deal management and forecasting. It supports both outbound and inbound leads, helping teams get a comprehensive overview of their pipeline in one place.
Why Outreach is a great Mailshake alternative for scaling outreach
Unlike Mailshake, Outreach is built for complex, multichannel B2B sales motions. It lets you:
- Add every member of a buying committee to the same sequence and keep all replies in one thread.
- Pause outreach automatically when an out-of-office reply comes in and resume when the prospect returns.
- Track more than opens and replies, using advanced analytics like a Deal Health Score that spots at-risk opportunities and suggests next steps.
These features give teams a complete view of each account and help deals stay on track.
That said, Outreach can feel overly complex for everyday tasks.
The platform’s extensive features and advanced workflows can overwhelm users who just need to execute simple actions—like pulling custom lists or sending quick follow-ups.
While it’s powerful once mastered, the learning curve and setup time can slow down smaller teams or those without dedicated operations support.
Key features
- AI-Powered sales execution
- Multichannel sequences
- Conversation intelligence (Kaia)
- Deal and pipeline management
- Integrated dialer
- Advanced analytics and reporting
Outreach pros
- Identifies at-risk accounts and measures the overall sentiment of replies, helping sales teams make informed decisions.
- Syncs bi-directionally with CRMs to keep data updated automatically in both systems.
- Generates near-accurate revenue forecasts based on current pipeline activity.
Outreach cons
- Emails can get stuck in a pending state without notifying the user, so issues may go unnoticed until they disrupt a campaign.
- It has a very steep learning curve due to its multiple features.
- Outreach’s advanced features can make straightforward actions—like pulling custom prospect lists—harder than they should be.
Outreach pricing
- Contact their sales team for a quote.
Seeking alternatives to Outreach that cost less? Check out Outreach alternatives that offer powerful capabilities and cost less.
4. Amplemarket
Best for: Tracking buying signals online and turning them into targeted outreach
Amplemarket is a sales platform that automates and personalizes outreach across email, LinkedIn, and calls. Its AI acts like a co-pilot, helping reps spot buying signals, enrich prospect data, and build targeted lists.
Why Amplemarket is a great Mailshake alternative
Amplemarket surfaces real-time buying signals—like LinkedIn activity or G2 reviews—and builds sequences directly from them. If you rely on Mailshake’s email-only workflows, you may miss these external signals, making it harder to reach prospects at the right moment. signals.
When setting up your account, you define key buying signals like:
- LinkedIn posts that mention a chosen keyword.
- G2 reviews written by people in your target accounts.
- Someone in your buyer persona following your company’s LinkedIn page.
Then, anytime Duo detects one of these signals, it suggests the next step and builds a tailored multichannel sequence—email, calls, and social—so you can act fast on every opportunity.
One thing to note: users say the credits on each pricing tier tend to run out quickly.
So, you’ll be forced to pay for extra credits mid-campaign.
Key features
- Integrated B2B database
- AI-Powered sales copilot (Duo)
- Multichannel sequences
- Hyper-personalization
- Real-time signals and intent data tracking
- Email deliverability tools
Amplemarket pros
- Data enrichment and LinkedIn automation are included in every plan, so you don’t need extra tools to find or reach prospects.
- Built-in email warm-up protects deliverability without paying for a separate service.
- The AI writing tool tailors messages for each lead based on job title or intent signals and adapts future messages when you edit parts of an email.
- You can send LinkedIn voice notes generated from a sample of your own voice, making outreach feel more personal and engaging.
Amplemarket cons
- The pricing feels high for smaller teams.
- About 1–2 % of emails aren’t verified, which can hurt deliverability.
- Credits run out quickly. Even on a starter plan for two users, a single active user can burn through the monthly credits long before the contract ends, forcing you to buy more.
- Lead suggestions sometimes include outdated or irrelevant contacts, so you need to double-check and filter them before launching campaigns.
Pricing
- Startup: $600/mo [2 users only
- Growth: Custom
- Elite: Custom
5. Outplay
Best for: Growing sales teams and founders running multichannel outreach
Outplay is a sales engagement platform built for fast-growing small and mid-sized businesses. It offers multichannel outreach, transparent pricing, and strong AI features—all at a lower cost than bigger competitors.
Why Outplay is a great Mailshake alternative
While Mailshake’s tracking covers only cold email opens and replies, Outreach’s conversation intelligence shows you what happens inside each interaction, not just whether someone replied.
After every call, you get:
- Real-time transcripts with key moments like questions, objections, and next steps.
- AI-generated action items so you can follow up without replaying the whole call.
- Searchable notes and comments to quickly find and share important details.
- Insights on trends and sentiment to spot messages that work and deals that might stall.
These features help you follow up accurately, coach your team, and keep deals moving.
That said, users report occasional sequence interruptions without failure alerts. So, reps have to constantly monitor automated sequences, adding extra manual work.
Key features
- Multichannel sequences
- Integrated power dialer
- AI-powered call analysis
- Prospecting tools
- Meeting scheduler
Outplay Pros
- Multichannel sequences
- Integrated power dialer
- AI-powered call analysis
- Prospecting tools
- Meeting scheduler
Outplay cons
- Some users have reported occasional issues with Outplay’s CRM integration, which may require additional testing or troubleshooting.
- Customer service responds slowly, which can turn simple requests—like moving from one sending domain to another—into a long process.
- No automatic alerts for sequence failures. If a sequence stops running, you only find out by logging in to check, which risks delays in outreach.
Outplay pricing
- Starter: $39/month
- Growth: $89/user/month
- Growth Plus: $139/user/month
- Sales Agency: starting from $149/month
6. Overloop
Best for: Automated LinkedIn and email outreach
Overloop is a fully automated sales automation and prospecting tool. Its AI algorithm automates sourcing new prospects, crafting new emails, creating automated sequences across email and LinkedIn, and booking meetings. This creates more time for sales reps to focus on other tasks.
Why Overloop is a great Mailshake alternative
Overloop earns its spot on this list for its reliable prospect database and automated prospecting.
Once you define your ICP, its AI searches a database of over 450 million contacts to surface ideal prospects, then enriches your list with verified emails.
This eliminates the need to manually build lead lists or pay for a separate enrichment tool.
The limitation is credits. Even on its most expensive tier, Overloop caps usage at 1,000 credits per user.
Given that AI prospecting is its standout feature, this feels restrictive. And since credits are not provided as an add-on, teams looking to scale must buy more seats than they actually need to get extra credits.
Key features
- Email find tool
- B2B leads database
- AI-powered email and multichannel sequence personalization
- Chrome extension
- Email warm-up
- Task automation
Overloop pros
- Access to over 450 million contacts, giving you a wide pool of prospects to target.
- Delivers verified email addresses, so your campaigns start with reliable data.
Overloop cons
- Access to over 450 million contacts, giving you a wide pool of prospects to target.
- Delivers verified email addresses, so your campaigns start with reliable data.
Overloop pricing
- Starter: $69/user/month
- Growth: $99/user/month
- Enterprise: Contact sales for a quote
Which Mailshake competitor is best for scaling B2B multichannel outreach?
Mailshake works well for basic cold email, but it doesn’t offer the automation or multichannel tools needed to go further. That’s where competitors like Crono, Lemlist, Outreach, Amplemarket, and Outplay come in. They help you automate personalization and engage prospects across email, LinkedIn, calls, and more, so you can reach more buyers without extra manual work.
Here’s a quick recap of everything we’ve covered to help you choose the best fit:
- Crono: Best for teams that want one platform for prospecting, enrichment, and multichannel outreach. Its built-in AI personalizes messages and sequences at scale without extra tools.
- Lemlist: Ideal for campaigns where deep personalization matters most. Create AI-driven sequences with custom images, videos, and landing pages.
- Outreach: Great for enterprise and mid-market companies running complex, multi-stakeholder deals that need advanced automation and analytics.
- Amplemarket: Perfect for AI-assisted, targeted outreach. Detects buying signals across LinkedIn, G2, and more, then builds tailored multichannel sequences.
- Outplay: Great for fast-growing SMBs that need affordable, easy multichannel outreach with built-in call intelligence.
- Overloop: Built for mid-sized sales teams that use only LinkedIn and email, and need to automate their outreach.
Ready to personalize and scale your outreach efforts? Book a personalized demo today.
Frequently asked questions about the best way to replace Mailshake
A strong Mailshake alternative should match its best features and solve its limitations. Use these criteria to find the right fit:
- Reliable campaign management: Choose a tool that pauses sequences instantly after a reply and updates CRM records automatically.
- Multichannel automation: Look for platforms that automate outreach across email, LinkedIn, and calls to boost reply rates.
- Automated personalization: Use a tool with AI personalization to send thousands of one-to-one–style messages without extra manual work.
- Integrated enrichment with transparent credits: Pick software with built-in prospecting and enrichment—and a clear credit model—so reps save time and avoid hidden costs.
- Sufficient mailboxes and safe limits: If email is your main channel, ensure at least three mailboxes per user to spread volume and protect deliverability.
- Pricing transparency: The pricing page should clearly show what’s included—mailboxes, credits, users, and integrations—before you buy.
No, you can only include links or plain text formatting in Mailshake. If you need visual elements to portray your brand or showcase products, it might be worth exploring alternatives that support rich email content and dynamic visuals.
Yes, you can integrate Mailshake with Salesforce if you’re subscribed to the premium pricing plan. Users on the lower plan rely on third-party connectors, such as Zapier, which can increase setup time. If your budget is limited and CRM automation is key to your workflow, you may want to consider platforms that offer Salesforce integrations on all plans.