6 B2B Sales Automation Tools for Lead Gen and Outreach

If you’re reading this post, manual workflows are likely putting a hard ceiling on your SDR’s quota attainment. They’re already putting in the effort—but you know they could be driving more meetings and pipeline if:  They weren’t wasting hours manually logging LinkedIn touches, emails, and calls into the CRM. Low-intent leads were automatically filtered out […]

Crono presents: AI Custom Fields – How to use them

Crono AI Fields: segmentation and personalisation redefined. Early this year, the entire team has worked hard to bring in platform one of them most requested features.  Combing the power of data with AI to get the most personalised experience in leads segmentation and outreach personalisation. You asked and we delivered. As a Crono user, you […]

Outbound sales is NOT dead with Elric Legloire

The Prospecting Masterclass ep. 35 Hey there Croners! Welcome back to The Prospecting Masterclass, the original Crono column that gives you insights and tips from the best minds in sales. In this episode we’re having the official Outbound Chef — and if you’re an active member of the Sales Community on LinkedIn, there’s no need […]

6 Outbound Sales Software That Also Automate LinkedIn Outreach

Your ICPs are on LinkedIn, as a matter of fact, 4 out of 5 users on LinkedIn drive business decisions (meaning they’re part of a buying committee or direct decision-makers themselves). Hitting quotas today requires SDRs to create an outreach synergy that capitalizes on a mix of LinkedIn outreach, cold emails, and cold calls. Otherwise, […]

Sales Engagement: How to change Outbound Sales with AI-driven Automation

How to improve Sales Engagement with AI-driven Automation Sales is all about connecting with the right people, at the right time, with the right message. Each phone call, email, and action between the Sales reps and the Prospects represents a critical touchpoint – a chance to build relationships, spark interest, and drive conversions. Each touchpoint […]

Know yourself – 5 Tips for Wannabe CMOs with Alistair Hatch

5 Tips for Wannabe CMOs with Alistair Hatch Hey there Croners! Welcome back to 5 Tips for Wannabe CMOs, our marketing column where we get to know great marketers, their stories and some inspiring tips for the next generation of CMOs. In this episode, we’ve interviewed Alistair Hatch, CMO at Kääpä Biotech, exploring his background, […]

5 Outreach Alternatives Under $100– The Most Affordable Options in 2025

5 Outreach Alternatives Under $100– The Most Affordable Options in 2025 If you’re a sales professional or part of a team that’s feeling the pinch of Outreach’s pricing, you’re not alone. Many sales teams are seeking alternatives that deliver reliable sales engagement tools without the hefty price tag. To make your search easier, I’ve curated […]

B2B Sales Strategies and GTM Insights with Maxim Tanevskiy

The Prospecting Masterclass ep. 34 Hey there Croners! Welcome back to The Prospecting Masterclass, the original Crono column that gives you insights and tips from the best minds in sales. For this episode, the first one of 2025, we’re more than happy to welcome someone who’s fully aware of the power of sales. Maxim Tanevskiy […]

A summer of growth in Crono

Building a startup from an idea can be an exciting adventure that tests resilience, passion, and commitment. It’s about creating something entirely new and adopting the right mindset to turn it into a successful reality. With “Becoming Crono” we’ll revisit our starting point through an honest and captivating memoir written by our CTO, Marco Maddiona.  Each […]