⚡️Bolt - The B2B Sales newsletter by Crono
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Challenge: Outbound Sales Was the Missing Piece
Before adopting Crono, Serenis’ sales activity was centered almost entirely on inbound contacts: companies that were already reaching out directly. While this meant working with warm opportunities, it limited growth potential. The team struggled to gain visibility at scale, proactively reach new prospects, and generate strategic collaborations beyond inbound demand.
Turning to Social-Selling with Crono
To expand its reach, Serenis adopted Crono as the foundation for a new outbound strategy focused on social selling. Crono made it easy to design, test, and monitor prospecting campaigns on LinkedIn and beyond. Early results validated the approach, leading Serenis to create a dedicated SDR team focused on building new relationships, strengthening the brand’s presence, and consolidating outbound efforts into a repeatable system.
From Inbound Dependence to Scalable Outbound
With Crono, Serenis transformed outbound from a side activity into a structured growth driver. The team now measures daily performance, adapts strategies in real time, and plans outreach with precision.
The impact is clear:
19% of prospects contacted progress to a demo
50% LinkedIn acceptance rate → strong foundation for social selling
25% reply rate on LinkedIn messages
32% average email open rate
A stronger pipeline and steady flow of new opportunities
Most Loved Features
Serenis credits its success to Crono’s ability to combine testing and performance tracking with multichannel execution. The features that stood out most include:
- LinkedIn outreach performance (acceptance + reply rates)
- Email campaign analytics (open rates, engagement)
- Constant monitoring to refine messaging and targeting
Together with Crono’s support and parallel brand awareness initiatives, these features helped Serenis establish a scalable, social-selling based outbound system.
Ready to power your social-selling outbound strategy like Serenis?
