From scattered tools to a structured outbound workflow
Before using Crono, Spoki’s outbound sales efforts were fragmented and inefficient.
The team was working with a mix of manual scraping, individual email sends, and inconsistent LinkedIn outreach. All without a centralised platform or performance visibility.
There was no way to scale, no clear data to act on, and no structured flow for moving cold
contacts into the pipeline. Outbound was reactive, not strategic.
A sales engagement platform built for scale
When Spoki adopted Crono as its outbound sales engagement platform, things changed fast.
They established a dedicated outbound team and segmented their strategy based on buyer persona and industry. Thanks to Crono’s features, they could now:
- Launch tailored outbound sequences targeting specific buyer personas;
- Automate multichannel outreach via email, LinkedIn, and even voice messages;
- A/B test messages, timing, and content across all touchpoints;
- Track all campaign results from a single dashboard.
Outbound became a reliable data-driven, creative, and repeatable growth machine.
The team could benefit from a single, connected, and transparent interface to manage the entire sales cycle, from lead generation to closing deals.
Features that made the difference
Among the many features of Crono, the team at Spoki has their favourites, which helped them build and scale their outbound system into a predictable sales engine.
A/B testing at every stage
Helping the team learn what resonates across industries and segments.
The A/B testing feature, which allows for testing multiple versions of templates, is one of the most appreciated, allowing the team to quickly identify the winning messaging and focus on that. Learning what converts across segments was a game-changer.
Centralized inbox
All LinkedIn and email conversations in one place for a smoother handoff.
The Unified Inbox stores all conversations, from DMs to emails, allowing reps to reply quickly to prospects. Inside the Inbox, the team could also switch messaging channels, ensuring quick replies and more productivity.
Smart retargeting
With a transparent and complete view of the sales actions, the team could automatically follow up with prospects who engage but don’t reply, maximising each effort and opportunity.
Lead enrichment
Filling in missing contact data (email, phone, LinkedIn) automatically is one of the most valuable features for the team: with more than 10 top-quality and trusted data providers, Crono ensures an 84% accuracy rate.
Actionable reporting
Clean dashboards that highlight what works — and what doesn’t.
Real results: more customers, higher value deals
Spoki’s new outbound process delivered tangible business outcomes:
● +3% increase in total customers acquired through outbound (in just 3 months)
● +12% growth in Average Contract Value (ACV)
● Average email reply rate with positive sentiment (leading to a deal): 2.5%
● LinkedIn response rate with positive sentiment (leading to a deal): up to 35%
A lean tech stack that actually works
With Crono at the centre of their process, Spoki trimmed down to a focused, effective tech stack:
● Crono → for outreach, automation, and analytics (natively integrated with Hubspot)
● Sales Navigator → for finding the right contacts
● HubSpot → for CRM and deal management
This reduced tool clutter and improved team alignment across marketing and sales.
Outbound, reimagined: creative, measurable, scalable
Spoki now treats outbound as a core growth engine, not a side experiment.
They continuously test formats, channels, and messages and they let the data guide the way.
With Crono, outbound is no longer about guessing. It’s about building repeatable success.
Want to scale your outbound the smart way?
Let Crono help you turn outreach chaos into a structured sales system.
Book a free demo and discover how we help teams like Spoki grow faster, better, and smarter.
