5 Tips for Wannabe CMOs: Paula Fontana on Leading Marketing With Clarity, Influence and Strategic Intent
Welcome back to 5 Tips for Wannabe CMOs, our marketing column where we get to know great marketers, their stories and some inspiring tips for the next generation of CMOs. Wondering how to become a CMO in B2B SaaS? The honest answer is: most of the job has nothing to do with marketing. It’s translation, […]
What It Actually Takes to Become a CMO: 5 Lessons from Andrea Linehan
Welcome back to 5 Tips for Wannabe CMOs, our marketing column where we get to know great marketers, their stories and some inspiring tips for the next generation of CMOs. Wondering how to become a CMO in B2B SaaS? The honest answer is: it’s harder, messier and more financially demanding than most career guides will […]
5 Tips for Wannabe CMOs with Mariia Sosnina
Welcome back to 5 Tips for Wannabe CMOs, our marketing column where we get to know great marketers, their stories and some inspiring tips for the next generation of CMOs. Being a CMO isn’t about a single title. It’s about growth, curiosity and constantly solving problems. In this episode, we featured Mariia Sosnina, CMO at […]
5 Tips for Wannabe CMOs with Loana Junge
Hey there Croners! Welcome back to 5 Tips for Wannabe CMOs, our marketing column where we get to know great marketers, their stories and some inspiring tips for the next generation of CMOs. Aspiring to be a CMO is exciting, but it’s also a challenging journey, especially in fast-moving industries like B2B SaaS, where trends […]
5 Tips for Wannabe CMOs with Juan Jose Gomez
Hey there Croners! Welcome back to 5 Tips for Wannabe CMOs, our marketing column where we get to know great marketers, their stories and some inspiring tips for the next generation of CMOs. Aspiring to be a CMO is exciting, but it’s also a tough ride, especially in fast-moving industries like fintech, where trends shift […]
Know yourself – 5 Tips for Wannabe CMOs with Alistair Hatch
Hey there Croners! Welcome back to 5 Tips for Wannabe CMOs, our marketing column where we get to know great marketers, their stories and some inspiring tips for the next generation of CMOs. In this episode, we’ve interviewed Alistair Hatch, CMO at Kääpä Biotech, exploring his background, career and future. Let’s start with a warm-up: […]
Empowering CMOs – Eleonora Rocca on marketing and innovation
Hey there Croners! Welcome back to 5 Tips for Wannabe CMOs, our marketing column where we get to know great marketers, their stories and some inspiring tips for the next generation of CMOs. In this episode, we’ll have Eleonora Rocca, CMO and Founder (among many other things). Let’s start with the basis: who’s Eleonora? Eleonora is […]
The CMO adventures – 5 tips with Simona Graziani
Welcome back Croners with our marketing column 5 tips for CMOs Wannabe. Our guest today has a brilliant academic career and has found marketing to be her love at first sight. Simona Graziani is now the CMO at Takyon, a fast-growing, successful startup. Let’s start with the basis: who’s Simona? Hi guys! I’m Simona and […]
Becoming a CMO – 5 tips from Laura Favretti
Welcome back Croners with our marketing column 5 tips for CMOs Wannabe. The expert delivering precious bits of advice for this episode is Laura Favretti – CMO & Co-Founder @ Speed2Net. Laura brings together passion and expertise, thanks to her wide experience and curiosity. Are you ready to become a CMO? Don’t miss her tips! Let’s […]
5 Marketing and Career tips for CMOs Wannabe with Iris Terzitta
Welcome back Croners with our marketing column 5 tips for CMOs Wannabe. The expert delivering precious bits of advice for this episode is Iris Terzitta, Marketing Manager @Viceversa. Iris brings a bright and capable mind in mentoring and leadership, along with her incredible working experience. So thank you for your inspiring words, Iris! Enjoy reading […]